Positioning/Pricing · Despite the advent of broadband internet, it is still difficult for certain Indie music to gain exposure. This is the case even in Indie stores, where due to their size and nature, they are tough to secure product placement in. The ISIS program is one of the only ways to do this. Setting up co-ops at 25 to different independents can take a lot of time and money, which is where ISIS comes in.

Our listening stations, which are located in high-visibility areas in each store, front-merchandise product. For added awareness, a section of the station features descriptions of each title running, highlighting focus tracks and tour dates if applicable. It’s impossible for us to guarantee a specific price point in all different accounts; however, all of our stores do guarantee to price the ISIS titles below list price for the month they are running. For example, a $16.98 list price CD will be priced between $11.99 and $14.99 depending on the store. We also give stores signage to place throughout the store or in the front window to add further awareness of the titles and drive consumers to the station.

All Listening Stations Are NOT Created Equal · ISIS uses the most reliable and user-friendly stations made, the High Level Marketing stations (the same ones Tower Records uses). These are large, floor-standing stations, NOT small, wall-mounted ones. 12-disc stations have proven to be the best to spur impulse listens; once a consumer has headphones on, they tend to check out other records on the station.