Core Music Buyers · To develop new rock/alternative artists, you need to target the core music buyers who buy music early on and tell their friends. Atmosphere and selection are important to these people -- they rarely go into faceless mall stores, but rather the “cool” indies with loyal customer bases and strong local reputations.

Tastemaker Stores · Take a look at our store lists. All are unique, full-service independent retailers. Not only are these stores the tastemakers in their respective markets, they’re also solid accounts.

The ISIS program features a high percentage of single-standing independents, which are harder to field staffs to cover fully. Just as importantly, single-standing independents are the strongest-weighted of all SoundScan reporters. ISIS stores are heavy reporters - (see store lists for further detail).

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