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 In March 1995 Clark Benson, former record company employee and business graduate from U. of Illinois-Urbana, started up the Oasis CD Listening Station program in Los Angeles. Working with High Level Marketing, Oasis distributed 80 listening kiosks to 40 high-profile independent record stores across California, Arizona, Nevada and New Mexico. In July of '95, Paul Pearson joined Oasis after moving to Los Angeles. Oasis began its expansion the following January, as it added more stores in the Northwestern and East Coast U.S. Finally in May 1999, it expanded into the Midwest, giving the program coast-to-coast coverage. Joel Oberstein joined the company as principal sales rep at that time. Also, due to legal complications involving another music company (not the band), Oasis officially changed its name to ISIS Listening Station Program. Later that year, the ISIS team developed the Almighty Lighted Display program. They distributed 50 back-lighting display units to independent stores throughout the country, and provided each store with a DuraTrans display featuring four pieces of cover artwork and a new release strip. Almighty gave retailers a new, large-scale visual tool that was attractive and useful. Almighty initiated its urban program in 2001, distributing its lightbox to indie stores with high concentrations of soul, R&B, hip-hop and urban sales, and tailoring the Display contents to these stores.
The Almighty Institute of Music Retail was launched in 2003.
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